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UMEDEX® "LIVE-LEAD" ADVERTISING PROGRAM
Whether you are launching a new product or service, or expanding your presence online or looking to attract patronage from the community you serve - Marketing, using the right tool is fundamental to achieving success.
Lately, medical marketing has been undergoing a huge change with evolving digital communication. Not only is the technology that drives digital communication shifting, but the manner in which people search for information and interact is also undergoing a dramatic change. Print advertising and promotion via radio and TV are on a decline, because their subscribers are fast disappearing. On the other hand, Internet marketing is gaining popularity. The internet, however, has a lot of extraneous and incomplete content. Using online search tools to find a provider, especially for medical purposes, is a daunting exercise of trying to weed out the good from irrelevant results. Social media marketing is the new buzzword. Here too, it's so hard to carve a target audience. Current social media have a very broad audience who largely are passive and lack focus, similar to that of the TV population. In essence, the available platforms are not good enough for healthcare marketing.
The UMEDEX difference
How is UMEDEX® different?
Unlike other Social Media Platforms, UMEDEX® Social Platform for Healthcare enables patients, physicians and medical providers to interact with each other with the single purpose of managing health efficiently. For the large aging population that are adapting to internet to keep in touch with their family, UMEDEX® allows for real-time communication and secured information exchange through several state-of-the-art collaborative tools like U-InTouch&trade, CalConNet®, SnapZap&trade, UMEDEX® social platform - to name just a few. These tools allow people to create their own network to connect and manage their private information securely. Likewise, UMEDEX® also provides physicians, care givers, diagnostic service providers, healthcare institutions and professionals a huge inventory of operational and clinical applications in different specialties to connect and service their patients. Besides, UMEDEX®'s built-in CRM - MarketNet®, allows healthcare businesses to promote their products and services to specific target groups, and engage with their audience directly.
What will it do for me?
- Build awareness with UMEDEX® tools and reach customers online, locally or globally
- Create Interests among target audiences through share and survey
- Make sales by connecting with qualified prospects directly using U-InTouch&trade
- Build patrons and loyalty among the medical community and patients
How does it work?
UMEDEX® can help you with its array of marketing tools to reach the right audience.
Promote your products and services on UMEDEX® and get connected with your audiences directly.
Here is how UMEDEX® can help rev up your business -
Team-up with our marketing specialists to promote your products and services on UMEDEX®. Use our organic tools to create, preview and launch your promotions on one or more devices. Create your landing page on UMEDEX®.
Design and launch surveys and link it to your ads. Receive individual and overall feedback through our intuitive reporting feature. Analyze survey matrix.Design and launch surveys and link it to your ads. Receive individual and overall feedback through our intuitive reporting feature. Analyze survey matrix.
Allow users to connect to your marketing & sales staff. Receive inquiries from and provide responses to audiences.
Enable users to share your ad and discuss about you within their network.
Manage contacts and leads using tools provided by UMEDEX®.
How will be my ads distributed?
Your ad will be displayed at the footer of all selected applications running on different devices and also in UMEDEX® social pages.
There are 3 ways you can get started
- UMEDEX® promoted account is available to all online local and national businesses. Advertisers can promote their products and services to general or specific audience. The pricing is based on the number of days the promotion is open. The promotions can be device specific or broadcasted on all devices.
- Ads can be displayed to reach a general or specific target groups (like Cardiologists, Primary Physicians, LTACS, Patients, etc.) or promoted in a geographical location like say, country, state, city or zip code. Advertisers can also create short survey to qualify leads.
- Members receiving ads can connect via U-InTouch&trade and send messages to the advertiser. In addition, members can do viral promotion of ads within their network using the share option.
- UMEDEX promoted account is available to all online local and national businesses. Advertisers can promote their products and services to general or specific audience. The pricing is based on the number of days the promotion is open. The promotions can be device specific or broadcasted on all devices.
- Ads can be displayed to reach a general or specific target groups (like Cardiologists, Primary Physicians, LTACS, Patients, etc.) or promoted in a geographical location like say, country, state, city or zip code. Advertisers can also create short survey to qualify leads.
- Members receiving ads can connect via U-InTouch™ and send messages to the advertiser. In addition, members can do viral promotion of ads within their network using the share option.
- UMEDEX invited account is available by invitation only. Invites are sent to businesses that UMEDEX thinks would benefit the medical community. Invited accounts appear in the BYOT® (Build Your Team) section of UMEDEX Social Media page. Invited accounts are recommended by UMEDEX SE (Suggestion Engine) to medical associates and patients based on several decision criteria, some of which are listed below -
- Products promoted to patients are based on age, sex, zip, ailment, vitals, BYOT® Network, blogs and forums
- Products promoted to other businesses are done using criteria like type of business, area of service, BYOT® Network, forums (hosted/followed), Blogs, and Meta tags.
- Advertiser can post surveys to qualify leads.
- Members can connect via U-InTouch™ and post inquiries.
- Members can also invite the Advertiser into their network using the join option.
- Self-promoted accounts are available to UMEDEX® Premium and Platinum Edition Clients only. Clients can promote products, services and information within their network to their facilities and physicians, at no additional cost. There is no limit to the number of promotions created or information disseminated. There is also no limit to the number of impressions displayed. The promotions are displayed everywhere - Social network, Clinical Applications, PC, Mac and mobile platforms.
- Advertisers can attach surveys to their ads to get feedback on existing products and services.
- Members can connect via U-InTouch&trade and send messages directly to the advertiser. In addition, members can further promote received ads by sharing within their network.